Survey experiment shows investors focus on type of business rather than gender of leaders

Would you prefer to back a man or a woman pitching a business idea? A new study by the University of Portsmouth published in the British Journal of Management suggests that, when it comes to potential crowdfunding investors, the answer may depend less on who is pitching and more This story matters for Science & Discovery readers tracking science. Reported by phys.org. Read the full original at the source link below.